张艺琼

个人简介

张艺琼，广东外语外贸大学教授、博士生导师、“云山青年学者”。2013年获新加坡国立大学博士学位，曾任广东省高等学校“千百十人才培养工程”省级学科带头人（2014–2018）。2019年入选“中美富布赖特学者”，2022–2023年获国际教育协会“中美学者项目”（China-U.S. Scholars Program）资助，在美国印第安纳大学伯明顿分校的信息、计算与工程学院（Luddy School of Informatics, Computing, and Engineering）开展研究合作。现任 Discourse & Society、Multimodality & Society、Computers and Composition、Designs for Learning 等国际期刊编委，主持国家社科基金一般项目、青年项目、教育部人文社科研究一般项目、中国博士后基金一等资助、广东省哲学社科规划项目及广东省软科学研究项目等多项课题。研究成果发表于 Information Research, Journal of Risk Research, Discourse & Communication, Journal of Quantitative Linguistics, Text & Talk, Critical Discourse Studies, Semiotica, Linguistics & Education等国际期刊，出版学术专著《网络科学新闻的多模态语篇研究：共时和历时视角》。

研究方向

多模态语篇分析、数字人文、科学传播、跨文化交际、专门用途英语及多元读写等

学习工作经历

国际学术交流

2022年1月-2023年5月在印第安纳伯明顿分校的信息学、计算科学与工程学院访学，与Susan C. Herring教授开展研究合作，期间获国际教育协会“中美学者”项目资助（China-U.S. Scholar Program, Institute of International Education, 2022/11-2023/05）。

2013年8月和2014年8月应邀前往荷兰著名大学乌特勒支大学（Utrecht University, The Netherlands）开展关于Web 2.0 时代的新闻和广告研究（News & Advertising in Web 2.0）的研究合作，期间应邀担任享誉欧洲的乌特勒支暑期学校（Utrecht Summer School）国际讲师，讲授社会符号学及跨文化交际等专题内容。

学术成果

主持科研项目：

国际项目

China-U.S. Scholars Program, Institute of International Education, “Public engagement with science on social media in the US: A multimodal and interactive perspective” (CUS2101000), $23,400 (2022 – 2023)

国内项目

2025年国家社科基金一般项目：《人工智能生成内容虚假信息的多模态语篇识别机制与治理策略研究》（25BYY022），经费：20万，（2025-）

教育部人文社科规划基金项目：《社交媒体中图文字与语言互动的发展趋势及机制研究》（22YJA740037），经费：10万，（2022-2025）

2021广东省社科一般项目：《汉语语境下表情符使用的发展趋势研究》（GD21CWY07），经费：5万，在研（2021-）

2020年度广东省普通高校特色创新项目：《社交媒体语境下科学传播语篇的介入研究：多模态互动视角》（2020WTSCX016），经费：5万，待结项（2020-）

广东省科学技术厅2015年公益研究与能力建设专项项目：《广东省高校网络科普资源开发及共享模式构建研究》（2015A070704052），经费：10万，已结项（2015-2018）。

2014年国家社科基金青年项目：《英汉网络科普新闻语篇的多模态对比研究》（14CYY061），经费：20万，已结项（2014-2019）。

中国博士后科学基金第55批面上一等资助项目：《英汉网络涉华新闻语篇的多模态对比研究》（2014M550430），经费：8万，已结项（2014-2015）。

广东外语外贸大学高层次人才项目：《网络科普语篇的多模态研究》（GWTP-GC-2014-05），经费：10万，已结项（2014-2018）。

广东省哲学社会科学“十二五”规划2013年度项目：《西方网络涉华新闻语篇的多模态研究》（GD113YWW02），经费：3万，已结项（2013-2018）。

广东外语外贸大学2012年校级青年项目：《超链接在科普网络新闻中的功能》，经费：1万，已结项（2012-2014）。

广东外语外贸大学2012年教学研究重点项目：《大学英语教师多元识读能力现状调查》，经费：0.4万，已结项（2013-2015）。

论文：

Zhang, Y. (2025). Language of University Websites, in H. Nesi & P. Milin (Eds.) International Encyclopedia of Language and Linguistics (3^rd Edition). Elsevier.

Zhang, Y., & Herring, S. C., Wu, Y., & Tan, R. (2025) Graphicon evolution on Bilibili: A historically informed socio-technical approach. Information Research. 30(iConf), 798–814.

Tan, R., Zhang, Y., & Djonov, E. (2025). Cultural impact on risk communication: a comparative multimodal study of institutional discourse from tight and loose cultures. Journal of Risk Research, 1–21. https://doi.org/10.1080/13669877.2025.2553849.

Zhang, Y., & Herring, S. C., Wu, Y., & Tan, R. (2025) Graphicon evolution on Bilibili: A historically informed socio-technical approach. Information Research. 30(iConf), 798–814. https://doi.org/10.47989/ir30iConf47194.

Zhu Q., Zhang Y., and Lim, F. V. (2025) Interplay among assessment practices, legitimacy of multimodality and learner identity: The case of embodied multimodal composing in L2 writing classes. System. 134: 103818. https://doi.org/10.1016/j.system.2025.103818

Wu, Y. & Zhang, Y. (2025) Face-work on Chinese social media: Functional interactions between the Doge emoji and verbal text. 8(2): 186-213. Internet Pragmatics. https://doi.org/10.1075/ip.00124.wu

Zhang, Y., & Dainas, A. R. (2024) Dialogues about graphicons in digital communication: Introduction to the special issue. Language@Internet. 22 (Special Issue), 1–8. Retrieved from https://scholarworks.iu.edu/journals/index.php/li/article/view/40790.

Wang, Y., Zhang, Y., Zhang, G., He, S., & Qi, J. (2024). Linguistic properties of emojis: A quantitative exploration of emoji frequency, category, and position on Twitter. Journal of Quantitative Linguistics, 31(3), 183-209.

Tan, R., Zhang, Y., & Dai, H. (2024). Visual exclusion: Representation of the youth on Chinese social media. In H. Zhu, D. Feng, & X. Chen (Eds.), Social Identity and Discourses in Chinese Digital Communication (pp. 91-114). London: Routledge.

Zhang, Y., Tan, R., E., M., & Tan, S. (2023) Defamiliarise to engage the public: A multimodal study of a science video about COVID-19 on Chinese social media. In S. Tan & M. E (Eds.), Discourses, modes, media and meaning in an era of pandemic: A multimodal discourse analysis approach (pp. 160-177). London & New York: Routledge.

Zhang, Y., Herring, S. C., Tan, R., Zhang, Q., & Shi, D. (2023). From compensation to competition: The impact of graphicons on language use in a Chinese context. Discourse & Communication, 0(0). doi:10.1177/17504813231171792

Zhang, Y., Herring, S. C., & Gan, S. (2022). Graphicon evolution on the Chinese social media platform BiliBili. Proceedings of The Fifth International Workshop on Emoji Understanding and Applications in Social Media (pp. 75-85), Association for Computational Linguistics.

Zhang, Y., Tan, R., E., M., & Tan, S. (2022) Defamiliarise to engage the public: A multimodal study of a science video about COVID-19 on Chinese social media. In S. Tan & M. E (Ed.), Discourses, Modes, Media and Meaning in an Era of Pandemic: A Multimodal Discourse Analysis Approach (pp. 160-177). London & New York: Routledge.

Wang, M., & Zhang, Y. (2021). ‘According to…’: The impact of language background and writing expertise on textual priming patterns of multi-word sequences in academic writing. English for Specific Purposes, 61, 47-59.

Zhang, Y., Wang, M., & Li, Y. (2021). More than playfulness: Emojis in the comments of a WeChat official account. Internet Pragmatics, 4(2), 247-271.

Adami, E., Al Zidjaly, N., Canale, G., Djonov, E., Ghiasian, M. S., Gualberto, C., . . . Zhang, Y. (2020). PanMeMic Manifesto: Making meaning in the Covid-19 pandemic and the future of social interaction. Working Papers in Urban Language & Literacies. https://panmemic.hypotheses.org/762

Zhang, Y., & O'Halloran, K. L. (2019). Empowering the point: Pains and gains of a writer's traversals between print-based writing and multimodal composing. Linguistics and Education, 51, 1-11.

Zhang, Y. (2019). Scifotainment: Evolving multimodal engagement in online science news In C. Sancho Guinda (Ed.), Engagement in Professional Genres: Deference and Disclosure (pp. 243-258). Amsterdam: John Benjamins.

Zhang, Y. (2018). Retailing science: genre hybridization in online science news stories. Text & Talk, 38(2), 243-265. doi:10.1515/text-2017-0040

Lin, S., van den Hoven, P., & Zhang, Y. (2018). Global Advertising Adaptation for Chinese Consumers in the Early 20th Century: A Semiotic Approach. Signs & Media, 16(1), 84-107.

Zhang, Y. (2017). Review of Building Bridges for Multimodal Research: International Perspectives on Theories and Practices of Multimodal Analysis. Discourse Studies, 19(3), 361-363. doi:10.1177/1461445617694739a

Zhang, Y., Machin, D., & Song, T. (2016). Visual forms of address in social media discourse: the case of a science communication website. In G. Bouvier (Ed.), Discourse and Social Media (pp. 88-104). London and New York: Routledge.

Zhang, Y., Machin, D., & Song, T. (2015). Visual forms of address in social media discourse: the case of a science communication website. Journal of Multicultural Discourses, 10(2), 236-252. doi: 10.1080/17447143.2015.1042384

Zhang, Y. (2015). Book review: Sarah Tinker Perrault, Communicating Popular Science: From Deficit to Democracy. Discourse Studies, 17(4), 501-502. doi: 10.1177/1461445615580229h

Zhang, Y. (2014). Book review: John Flowerdew, Discourse in English Language Education. Discourse Studies, 16(6), 856-858. doi: DOI: 10.1177/1461445614546440e

Zhang, Y., & O'Halloran, K. L. (2014). From popularization to marketization: The hypermodal nucleus in institutional science news. In E. Djonov & S. Zhao (Eds.), Critical Multimodal Studies of Popular Discourse (pp. 160-177). New York: Routledge.

Zhang, Y., & O'Halloran, Kay L. (2013). ‘Toward a global knowledge enterprise’: university websites as portals to the ongoing marketization of higher education. Critical Discourse Studies, 10(4), 468-485. doi: 10.1080/17405904.2013.813777

Zhang, Y., & O'Halloran, K. L. (2012). The gate of the gateway: A hypermodal approach to university homepages. Semiotica, 2012(190), 87-109

Zhang, Y. (2011). Book review: Richard W. Hallett and Judith Kaplan-Weinger, Official Tourism Websites: A Discourse Analysis Perspective. Discourse & Communication, 5(4), 434-436.

Zhang, Y. (2010). The gate of the gateway - A multimodal comparison of two university homepages. In Y. Fang & C. Wu (Eds.), Proceedings of the 36th International Systemic Functional Congress (pp. 218-223). Beijing: Qinghua University: The 36th ISFC Organizing Committee.

Zhang, Y., & Yang, R. (2004). Investigating the Interpersonal function in English advertising discourse. HKBU Papers in Applied Language Studies, 8, 1-17.

张艺琼. (2017). 网络科学新闻的多模态语篇研究：共时和历时视角. 北京: 科学出版社.

王敏, & 张艺琼 (Eds.). (2015). 学术英语综合教程. 西安: 西安交通大学出版社.

冉永平, & 张艺琼 (Eds.). (2016). 应用语言学研究 (Vol. 2). 北京: 高等教育出版社.

张艺琼. (2010). 英语辩论与英语专业学生思维能力的培养—以英语辩论规则为指导思想. 广东外语外贸大学学报, 21(6), 105-108.

张艺琼、杨瑞英. (2010). 不同学科学术论文宏观结构：共性与特性. 秦晓晴主编 《外语教育》(pp. 84-90). 武汉: 华中科技大学出版社.

张艺琼. (2007). 高校英语教师多媒体课件制作的问题及对策. 广东外语外贸大学学报, 18(2), 109-112.

荣誉称号

2024/01 获科学网2023年度“十佳博文“

2022/05 入选国际教育协会“中美学者”(China-U.S. Scholar Program, International Institution of Education)

2019/12 入选2020-2021年度中美富布赖特研究学者（Fulbright Visiting Research Scholar Program）

2014/09 入选广东省“千百十人才培养工程”省级培养对象（2018年期满考核优秀）

2013/07 获“广东省海外高层次留学人才”称号

2012/12 获广东外语外贸大学2012年度优秀科研业绩奖二等奖

2008/03 获新加坡国立大学数字媒体研究院全额奖学金攻读博士学位

2007/09 获广东外语外贸大学优秀教学奖一等奖

2007/02 获广东外语外贸大学英语教育学院教学创新奖二等奖

2006/07 获广东外语外贸大学优秀教学奖暨加德士奖三等奖

2005/12 获广东外语外贸大学英语教育学院教学研究创新奖一等奖

2005/01 获“陕西省优秀毕业生”称号

2004/12 获西安交通大学首届“唐文治特别优秀研究生奖学金”

2003/04 获西安交通大学2002届优秀毕业论文奖

2001/10 获西安交通大学研究生院免试推荐攻读硕士学位资格

社会服务

1. 担任国际期刊编委：Discourse & Society (2024), Computers & Composition (2023-), Multimodality and Society (2020-), Designs for Learning (2021-) 。

2. 担任由John Benjamins出版社发行的国际期刊Language, Context and Text: The Social Semiotics Forum的创刊副主编 （2017-2019）。

3. 担任 International Journal of Communication, Discourse, Context & Media, Discourse & Communication, Discourse & Society, Critical Discourse Studies, Visual Communication, Digital Scholarship in the Humanities, Text & Talk, Pragmatics, Journal of Pragmatics, Multimodality & Society, Pedagogies, English for Specific Purposes, Linguistics & Education, Higher Education, Computers and Composition, Critical Arts, Frontiers in Communication, Language & Intercultural Communication等国际期刊审稿人。

4. 担任Routledge和Springer等国际出版社书稿评审人。

5. 广东省中小学教师信息技术应用能力提升工程2.0省级培训专家库成员

国际讲座

Graphicon evolution in Chinese social media: Trends and impacts, Department of Information and Library Science (ILS) Colloquium, Luddy School of Informatics, Computing, and Engineering, Indiana University Bloomington (USA), January 20, 2023.

When doesn’t mean smiling: Learning Chinese through emojis, Chinese Tiding Lecture Series, the Chinese Flagship Program, Hamilton Lugar School of Global and International Studies, Indiana University Bloomington (USA), March 30, 2022.

Coping with the online fatigue in post-pandemic classrooms: A social semiotic perspective, Vantage College Speaker Series, The University of British Columbia (Canada), May 3, 2021.

The same pandemic, different “PanMeMic”: COVID-19 in Chinese and American university websites, Multimodality Talks Series organized by the University of Leeds, University College London, and Stockholm University, March 5, 2021.

“Towards a global knowledge enterprise”: University websites as portals to the ongoing marketization of higher education, Asian Faculty Workshop, Asian University Presidents Forum, July 30, 2019.

Selling science online: Evolving multimodal discourse for science communication in Web 2.0, Westminster Professional Language Center, University of Westminster (UK), May 9, 2017.

教育教学

课程

硕博生：《社会符号学》

博士生：《学术论文写作》

指导学生

Ph.D. (Supervisor)

Luo, Shixia 罗拾霞 (2024- ) Science on the cover: A multimodal study into the evolution of the cover of Scientific American

Chen, Yanjun 陈彦君 (2025- ) Thesis title to be decided.

Ma, Xiuyi 马修怡 (2025- ) Thesis title to be decided.

Ph.D. (Thesis Advisory Commitee)

JIANG, Jingxin, The Use of Metadiscourse and Visuals in TED Talks: A Comparative Study. National Institute of Education, Nanyang Technology University, Singapore, (2019-2023).

MA (Supervisor)

Tan, Rongle 谭荣乐 (2018 - 2021), “A multimodal comparison of Chinese and US university websites”, 澳大利亚麦考瑞大学博士

He, Jiafan 何佳璠 (2019 - 2022), “A multimodal study of science popularization videos in Chinese social media”, 深圳中学英语老师

Wei, Yao 魏瑶 (2019 - 2022), “A cross-cultural comparison on the visual representation of father in Image Banks”, 湖南益阳中学英语老师

Zhong, Minying 钟敏莹 (2020 - 2023), “Recontextualization in online health discourse”, 深圳中学英语老师

Dai, Huiting 戴惠婷 (2020 - 2023), “A critical multimodal analysis of the representation of youth on BiliBili”, 广州中学英语老师

Wu, Yanmin 伍燕敏 (2021 - 2024), Face-Work on Chinese Social Media: Functional Interactions Between the Doge Emoji and Verbal Text, 广州应用科技学院

Li, Xinlong 李鑫龙 (2021 - 2024), Identity Construction of Medical Workers in Documentary: A Multimodal Critical Discourse Analysis, 华为

He, Yue 何玥 (2021 - 2025) Constructing Proximity in Online Popular Science Videos: A multimodal Discourse Analysis. 广州企业

Wang, Xia 王霞 (2022 – 2025) Construction of Collective Memory in a War Museum: A Multimodal Critical Discourse Analysis南昌航空大学

Lin, Xi 林曦 (2023 - ) Multimodal argumentation in humanities and science videos: A comparative analysis of public engagement strategies

Xia, Meiling 夏美玲 (2023 - ) Gender Hierarchy in Higher Education: A Multimodal Critical Discourse Analysis of AI-Generated Academic Professional Imagery

Lin, Miaona 林妙娜 (2023 - ) A Multimodal Discourse Analysis of Influencer Advertising on Xiaohongshu

博士论文

Zhang, Y. (2012). Representing science: A multimodal study of science popularization on institutional and mass media websites. Doctoral Dissertation, National University of Singapore, Singapore.

该论文的研究为新加坡国立大学数字互动媒体研究院的多模态分析实验室（Multimodal Analysis Lab, Interactive & Digital Media Institute, NUS）所承担的由新加坡国家研究基金资助的“Events in the World”项目（项目编号NRF2007IDM-IDM002-066）的子项目内容，该项目由Kay O’Halloran教授主持。

联系方式

电子邮箱: zhangyiqiong(at)gdufs.edu.cn（发送邮件时请用@取代(at)）

通讯地址：广州市白云大道北2号广东外语外贸大学外国语言学及应用语言学研究中心（510420）